Finance
Mornings lost matching bank payments to invoices.
Matched overnight. You only see the ones that don't add up.
- Tally
- QuickBooks
Automated
Practical AI and automation for growing businesses.
AI consulting and implementation that takes the repetitive work off your team, using AI only where it genuinely pays off.
Free 30-minute call, no obligation.
Sales
Enquiries sit in the inbox until someone gets to them.
Every enquiry logged in the CRM and answered the same day.
- HubSpot
- Gmail
AI, checked by a personOperations
Orders retyped from emails into the system.
Orders go straight into your system. Nobody retypes a thing.
- Shopify
- Zoho
AutomatedCustomer service
The same “where's my order?” emails, every single day.
Answered from live order data. A person approves each reply.
- Outlook
- Freshdesk
AI, checked by a personPurchasing
Quotes built by digging through old jobs and price lists.
Quotes drafted from today's material prices, ready to approve.
- Gmail
- Excel
AI, checked by a personReporting
Friday afternoons spent rebuilding the same report.
Monday's numbers in everyone's inbox before 9.
- Excel
- Teams
AutomatedAdmin & HR
New starters wait days for accounts and paperwork.
Accounts, documents and a welcome pack ready on day one.
- Google Workspace
- DocuSign
Automated
Today, handled
Example- 7:58 am
Weekly sales report compiled and sent to the team (Automated)
- Excel
- Teams
- 8:14 am
New enquiry answered and the lead added to the CRM (AI, checked by a person)
- Gmail
- HubSpot
- 9:30 am
Reminder sent for an invoice 7 days overdue (Automated)
- Tally
- Gmail
- 11:05 am
Unusual refund request, passed to you with the context
- Shopify
- Slack
- 80 hours a month handed back to a finance team
- RFQs quoted from live raw material prices, ready for approval
- Free AI audit, with a written report in 1-2 days
If this sounds like your week, you're in the right place.
None of this is a people problem. It's a process problem, and most of it doesn't need AI to fix.
The same numbers, typed twice
Orders go into one system, then get retyped into the spreadsheet finance uses. When the two stop matching, someone loses an afternoon finding out why.
1 order, 2 systems, by hand
Month-end eats a week
Reconciling statements, chasing missing receipts, rebuilding the same report from scratch. Every month, the same scramble.
A week a month is 12 weeks a year
The same ten client questions
Where's my order, is the invoice paid, can you resend that file. Your most experienced people answer them all day, one email at a time.
47 unread, same ten questions
Everything waits for your sign-off
Every quote, every exception, every “can you just check this” lands on your desk. You took a week off last year. You checked email every day of it.
On vacation, still approving
What does repeat work really cost you?
Tick the jobs that fill your team's week. We'll do the maths with typical figures, so you don't need exact numbers.
Which of these happen in your week?
People who do this kind of work
How we worked this out
- Retyping orders and invoices between systems: 4 hrs a week per person, 60–80% typically automatable
- Chasing overdue invoices: 2 hrs a week per person, 70–90% typically automatable
- Answering routine customer emails: 5 hrs a week per person, 30–50% typically automatable
Only the automatable share of each task is counted. 48 working weeks a year, 40-hour weeks.
- Time you could get back
- 16–23hours a week
- ≈ 6 months of one person's time, every year
- The work of half a full-time hire you won't need
- What the hours don't show
- Fewer errors from retyping
- Cash in sooner, without awkward follow-ups
- Customers answered in minutes, not tomorrow
- Room to grow without adding headcount
The money side depends on your business. In your free audit we work it out properly: hires avoided, cash in sooner, fewer errors.
What we build, on the tools you already pay for.
Most of what we build is automation. Where AI helps, we use it carefully, with a person checking the results.
Runs by itself, start to finish. AutomatedAdmin automation
Repetitive processes that run themselves
New leads sent to the right person, reports built and sent, data entered once, approvals chased. It all happens in the background while your team gets on with the work that pays.
See how it works: Admin automation- Hours back for your team every week
- Fewer things falling through the cracks
- Runs on the tools you already pay for
Works with
- Google Sheets
- Gmail
- Zoho
- Google Calendar
- Notion
Answered in seconds, handed over when it matters AI, checked by a personAI assistants
Questions answered at 2am, not next morning
For work that means reading and writing, like customer emails, documents and messy requests, an AI assistant drafts replies, sorts what comes in and answers the routine questions. A person takes over when it matters.
See how it works: AI assistants- Fast answers, day and night
- Your team freed from repeat questions
- Hands off to a person when it should
Works with
- Gmail
- Shopify
- Zendesk
- Intercom
Your existing tools, in sync AutomatedIntegrations
Your tools share information, so people don't have to
Your CRM, email, spreadsheets and accounting software, connected, so a number entered once shows up everywhere it's needed. No more copying between systems.
See how it works: Integrations- One source of truth across your tools
- Nobody retyping between tools
- Built to fit your setup, not replace it
Works with
- HubSpot
- Xero
- QuickBooks
- Airtable
- Google Drive
AI isn't always the answer. We'll tell you when it isn't.
We won't sell you AI you don't need. Every task we look at goes through the same three questions, and most of it turns out to need automation, a better process, or to stop.
Three questions for every task
- 1Does it need doing at all?
- 2Does the process work today?
- 3Are the rules the same every time?
- Leave it
When it doesn't need doing
Stop doing it
The best fix is no work at all.
For example
- The weekly report nobody opens. Automated, it goes unread right on schedule. Stop sending it.
- Minutes for the meeting that shouldn't happen. Perfect minutes make a pointless meeting permanent.
- Fix the process first
When the process is broken
Fix the process first
Sort out how it's done before anything gets built.
For example
- Month-end reconciliation. Three spreadsheets disagree because nobody decided which one is right. Do that first.
- Onboarding a new client. Ask three people for the steps, get three answers. Write it down before anything gets built.
- Automation
When the rules never change
Automate it
Same steps every time, so software runs it end to end.
For example
- Chasing overdue invoices. Same steps every time. A scheduled reminder does it.
- Copying orders into the ERP. Structured data, fixed rules. A simple connector handles it.
- AI
When every case is different
Use AI, with a person checking
AI drafts the work; a person approves it.
For example
- Answering “where's my order?” emails. Every email is worded differently. AI drafts the reply from your order data; a person approves it.
- Pulling key terms from supplier contracts. Messy documents, different every time. AI reads, a person checks.
Every task gets the fix that fits. Sometimes that's AI.
Not sure where to start? Start with a free AI audit.
One short call, then a written plan for your business: where the time goes, the right fix for each task, and where to start. It's free, and it's yours to keep.
- 12 minutes
Book a time
Pick a slot that suits you. Nothing to prepare.
- 230 minutes
A short call
You tell us how the business runs and where the time goes. No sales pitch.
- 3In 1-2 days
Your written report
Everything we found, sorted and ranked. Yours to keep, whether or not we work together.
What's in your report
- 01
Where the time goes
The repeat work we found, task by task, and roughly what it takes.
- 02
The right fix for each
Automate it, use AI with a person checking, fix the process first, or stop doing it.
- 03
What each fix needs
The tools you already have, the rough effort, and what changes for your team.
- 04
Where to start
The first moves, in order and ranked by payoff, so you know exactly what to do next.
Book your free AI audit
- Free
- No obligation
- Yours to keep
We take on 10 free audits a month, so each one gets our full attention.
The Simp Company
AI & automation audit
- Prepared for
- A manufacturing business
- Prepared by
- The Simp Company
Where to start
- Retyping purchase orders into the ERPAutomate
- Answering “where's my order?” emailsAI
- Month-end reconciliation across 3 sheetsFix first
Page 1 of 9
Automations we've already built.
Two businesses with the same kind of repeat work as yours. Here's what we built, and what changed for them.
Finance operations
AI, checked by a personFrom scattered numbers to tax-ready books, without the retyping.
- of staff time back a month, 960 hours a year
- 80 hoursof staff time back a month, 960 hours a year
- avoided: the planned roles were never needed
- 2 hiresavoided: the planned roles were never needed
- Before
- Every month, the team pulled figures by hand from bank feeds, invoices and spreadsheets, matched them up, then reworked everything into shape for tax.
- What we built
- An AI-assisted process that pulls the figures from every source, matches and reconciles them, and produces tax-ready records. The team only reviews the result.
- Now
- The monthly scramble is gone. The team reviews the output instead of assembling it.
How it works
Read the case study: Finance operationsBank feedsInvoicesSpreadsheetsAI collects and reconcilesTax-ready records
Manufacturing
AI, checked by a personAn assistant that answers RFQs and prices them from today's material costs.
- Quotes drafted as soon as an RFQ lands
- Routine supplier questions answered
- Before
- Every request for quote meant digging through past jobs and checking current raw material prices by hand, while supplier and vendor questions piled up in the inbox.
- What we built
- An assistant that watches the inbox, picks out RFQs and the questions that matter, builds quotes from past orders and live raw material prices, and answers routine supplier and vendor questions.
- Now
- Quotes are drafted as soon as an RFQ lands, ready for someone to check, and routine supplier questions get answered. The team handles only what needs a person.
How it works
Read the case study: ManufacturingIncoming RFQSupplier questionPast orders + today's material pricesQuote drafted for approval
Who you'll be working with.
You didn't start your business to spend your evenings retyping orders, chasing invoices and answering the same emails.
But that's where most owners I talk to end up. The business grows, the admin grows faster, and every quote, approval and 'can you just check this' still lands on your desk. It isn't that your team isn't good. The processes just run through you.
I started The Simp Company to change that. We look at how your business really runs, take out the repeat work, and keep what's left simple enough that the business keeps moving whether you're there or not. If AI helps, we use it. If something simpler does the job, that's what you get.
Questions you'll have before you talk to us.
Straight answers to what owners ask most.
Still have a question?
Ask us on the call, or email jay@simpcompany.com.
Is this for us?
If your team does the same tasks every week, almost certainly. Retyping, chasing, reporting and answering the same questions happen in every kind of business. The audit shows you exactly where it applies to yours.
Not at all. You tell us how your business runs; we handle everything technical and explain it in everyday terms.
It replaces the part of their job they complain about. Their time goes to customers, decisions and growth instead.
The work itself
Usually not. We build on the tools you already pay for: your email, spreadsheets, CRM and accounting software.
Anything that matters goes to a person first. AI drafts; someone on your team approves anything that reaches a customer or touches money, and you can always see what it did.
Yes. We work inside your own accounts, with access you control and can revoke at any time, and we show you exactly what data each system touches before anything is built.
Very little. A 30-minute call for the audit, then a few short check-ins while we build. We fit around your week.
Focused automations usually go from first call to running faster than most software projects. Bigger jobs are split into stages, so you see something working early.
Cost and commitment
It depends on the size of the job. A single workflow or assistant is priced as a one-off project; a wider change across your business is usually an ongoing monthly arrangement. Either way, you get the price up front, before anything is built.
We keep looking after it. We make sure it keeps running, fix anything that breaks and adjust it as your business changes, for as long as you want us to. And everything we build is yours.
Because it's the best way for you to judge whether we're worth working with. Some teams ask us to build what we recommend; some build it themselves. The report is yours either way.
Then we'll tell you, and the report will say why. We won't invent work to sell you.
Let's talk about your busywork.
Tell us what's eating your team's time. Pick a slot that suits you; you'll talk with us directly, not a salesperson.
- Free, with no obligation
- A quick 30-minute call, video or phone
- If it's useful, the call becomes your free AI audit, with a written report in 1-2 days
Free 30-minute call
Pick a time that suits you. You'll talk with us directly.
- 30 minutes
- Video or phone
- No obligation
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